Our Just Add Vegan story

We’re on a mission to inspire and make it easy for people to eat-plant-based, with the purpose of creating a happier, healthier and fairer world.

Our purpose drives everything we do, from the products that we offer to the way we operate on a day-to-day basis.

We only develop and sell products that are good for you and good for the planet.
We strive to source our ingredients and other products from local suppliers who share our values.

Just Add Vegan founders Padma Lianos and Arthur Voorwinden

How it started

Just Add Vegan was founded by Padma Lianos and Arthur Voorwinden.

They met on the last day of a Vipassana meditation course in the UK, in 2012. After 100 hours of meditating, both were feeling blissful and open to anything the universe had in store for them!

They soon discovered that they shared a passion for food and a strong urge to make the world a better place. They got married in 2015 and started making plans for a future that was more aligned with their dreams and values).

In December 2018 they quit their well-paid jobs, sold their house in Europe to fund their plans, and moved to Australia with the dream to start a vegan food business!

Just Add Vegan is the beginning of this dream with the goal to provide 100% plant-based nourishing meals, meal kits and groceries with no contracts or subscriptions required!

Why we feel you should Just Add Vegan

Vegan food, also called plant-based food has been proven to benefit your body and help reduce chronic health problems. And if you are vegan, not vegan, or just learning about nutrition, we feel you should be adding more and more nutritious plant-based food into your diet for meals, sides, snacks and more.

And that is why we made adding vegan food into your diet easy.

Our plant-based meals, meal kits, and groceries are great value and delicious. And, we don't require subscriptions or contracts, so we made it easy to just add vegan!